Thursday, August 2, 2007
Pepsi is being forced to change the labels on its Aquafina water to admit it is tap water. But that is just the tip of the iceberg, as activists are ramping up campaigns against the water-bottling giants, Coke, Pepsi and Nestle.
The soft drink giant Pepsi has been forced to make an embarrassing admission: Its bestselling Aquafina bottled water is nothing more than tap water. Last week, Pepsi agreed to change the labels of Aquafina to indicate the water comes from a public water source. Pepsi agreed to change its label under pressure from the advocacy group Corporate Accountability International, which has been leading an increasingly successful campaign against bottled water.
In San Francisco, Mayor Gavin Newsom recently banned city departments from using city money to buy any kind of bottled water. In New York, local residents are being urged to drink tap water. The U.S. Conference of Mayors has passed a resolution that highlighted the importance of municipal water and called for more scrutiny of the impact of bottled water on city waste.
The environmental impact of the country's obsession with bottled water has been staggering. Each day an estimated 60 million plastic water bottles are thrown away. Most are not recycled. The Pacific Institute has estimated 20 million barrels of oil are used each year to make the plastic for water bottles.
Economically, it makes sense to stop buying bottled water as well. The Arizona Daily Star recently examined the cost difference between bottled water and water from the city's municipal supply. A half-liter of Pepsi's Aquafina at a Tucson convenience store costs $1.39. The bottle contains purified water from the Tucson water supply. From the tap, you can pour over 6.4 gallons for a penny. That makes the bottled stuff about 7,000 times more expensive, even though Aquafina is using the same water source.
(information courtesy of alternet.org)